According to Dr. Thornburg (2008), when two entities are
competing for the same cause, it can be considered a Red Queens. In today’s ever demanding world, it is
crucial that all entities keep up with the demands of the consumers. Overall, consumers want convenience which is
why video-on-demand has been such a success.
Another feature that today’s consumers like is the idea of the video
rental option Red Box. As a consumer
with a 4 year old, this has proved to be a great idea. While traveling to the beach this past spring
break, we were able to stop in one town, rent a DVD via Red Box, my son watched
that movie then in the next town, return that DVD and rent another one. How is that for convenient?!?
According to McLuhan’s tetrad, DVD’s and Video-on-Demand
would fall in Quadrant 2. These two
technologies have pretty much eliminated the need for large DVD retail stores
and the need for a separate DVD/VCR device.
When it comes to me watching a movie, I prefer the traditional TV
viewing versus watching it on my computer screen!
References:
Laureate Education, Inc. (2009).
Emerging and future technology. Baltimore, MD: Author.
Thornburg, D. (2008c). Red Queens,
butterflies, and strange attractors: Imperfect lenses into emergent
technologies. Lake Barrington, IL: Thornburg Center for Space
Exploration.
Greetings Brandy!
ReplyDeleteFor these past two modules I ahve found your post to be quite different from my own, and yet, very enlightening. I did not consider the Red Queens to be very applicable since I viewed DVD's as being more of an inconvenience since you are actually required to leave out, wait in line to rent, and risk the possibility of late fees. On the other hand, movies on demand can be selected and viewed without leaving the comforts of your home. Of course, there are limitations to both. However, I hadn't considered the advatages of Redbox films that still makes them a part of the competitive movie market; and hence, making the Red Queens an applicable force. Your post was very well articulated.